Outside In Perspective (Series 5/5)

The 3 B’s of Going Global:¬†Beliefs, Behaviors, Benefits

Beliefs and behaviors are the hard part. Behavior can get to beliefs, which is cultural. – Brad White, Partner, Prophet, formerly (r)evolution

This is the last of the series “Something Innovative happened at KO HQ this Thursday”

Operating¬†Globally? First, understand the point of view (aka needs) of consumers and then the shareholders’ point of view. The two are linked, products cannot have market success without both needs met. Continue reading “Outside In Perspective (Series 5/5)”