Experts in the Process of How to Design Stuff

This fun video has been around for a bit, but it’s worth a re-view.

  • The company is IDEO, a company dedicated to innovation.
  • They are a small group dedicated to solving a problem.
  • They use big visible wall boards and centered discussion around them.
  • The group supports each other. There is no top-down management.
  • The group does research with real users, real clients.
  • There is a demonstration of product prototypes, quickly.
  • Mantra for innovationOne conversation at a time, stay focused, encourage wild ideas, defer judgement, build on ideas of others. 
  • Teamwork is the recipe for innovation.

“Enlightened trial and error succeeds over lone genius.”

“Fail often in order to succeed sooner.”

I especially like Peter’s mustache.

Author: peter

Peter Saddington is an Organizational Scientist and Certified Scrum Trainer. You can find him at

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