2013 Retrospective – Travel Less Next Year

Each color is a different location.
The EPIC travel schedule. Each color is a different location.

This year has been a busy one for sure… and yes, I do manage my schedule using a customized excel sheet. Being able to see the whole, a lean-idea, enables me to see how it all fits together. This year has not only been a busy one, but it’s been great one as well.

Looking back it is quite clear some of the learnings: Travel less. Spend more time at home with the family. 

With my 2014 schedule being booked and some date commitments moving even into QTR4 2014 already, it’s hard, but checking my Delta.com stats, and seeing that I’ve put in 148,854 in-the-seat miles this year… it’s a no brainer.

I hope all of y’all have had a great 2013. Here’s to an even better 2014!

-ps

 

Using Content Marketing to Attract More Customers -Part 2

using-content-marketing-to-attract-customers-2

Producing enough content is a major challenge for 45% of B2C marketers.

In part 1 we cover what content marketing can do for your business and why it works to attract and build trust with customers. Next we’ll cover how to write about topics that customers care about and how to get started with writing your business blog.

There are two main problems in in using content marketing to attract customers:

  • Only 39% of B2C marketers have a documented content strategy.
  • Producing enough content is a major challenge for 45% of B2C marketers.

These two problems are closely related so we’re going to look at a light and fast solution to both problems. (This data based on B2C Content Marketing 2014 Report from Content Marketing Institute and Marketing Profs.)

Gathering Customer Question Topics for Your Business Blog

We can start to solve the content strategy problem by making a content calendar that addresses topics and keywords that are important to our customers. This is the start of helping customers learn enough that they feel comfortable engaging with your brand and eventually buying from your brand.

Our goal with content marketing is building customer trust and educating our customers about their problem. Customers will have different questions at different stages of the buying cycle. When customers can’t answer their questions they can’t move forward. To help our prospective customers move through the stages of buying, we need to educate them.

Continue reading “Using Content Marketing to Attract More Customers -Part 2”

Keeping the Startup Mentality and Energy Alive

Startup-quote Agile Scout

One of the most satisfying opportunities that I have is the ability to work with startups and their limited resources. But what they might lack in finances, manpower, human capital, and even, at times, a plan they completely make up with energy, passion, and a belief that they can really make a difference and change the world.

They’re hungry and it’s entirely infectious – it’s the reason that I love to work with them constantly as well as working in my own environment of startups. The challenge is that most organizations quickly move out of their startup mentality and into their more “mature” phase and periods of growth. The large enterprises struggle with this even more and it’s a constant internal discussion that always revolves around this question:

Why aren’t we (can’t we) have that startup mentality that keeps us motivated and passionate?

The issue isn’t with the core philosophy of the business – it’s not even about the products, the services, or the core offerings and oftentimes it’s not even about the leadership. Sure, it can be all of those things and at times a combination of them are contributing to the sluggish mobility of the organization but the answer lies in the context of the team(s). Continue reading “Keeping the Startup Mentality and Energy Alive”

Certified ScrumMaster Course in the Netherlands, Den Haag + Go to Agile Testing Days!

peter-saddington-christmas
1 Week before Early Bird Price Ends! – LoL

Get the most from your trip to The Hague (Den Haag) and sign up for this exclusive opportunity to learn from an experienced Scrum Trainer and Consultant – Peter Saddington!

» Learn more about Peter Saddington

Become a Certified Scrum Master (CSM) in this hands-on training, full of scenarios, simulations and practical exercises.

Seating is limited, so sign up today!

Find more about Agile Testing Days Netherlands here! 

 

You are a Software Gardener

Agile Developer?
Agile Developer?

You are a Software Gardener.

Do you try to plan your gardens in such detail that you know where each leaf will be positioned before you plant a single seed? Do people expect estimates (or are they promises in your organisation?) on exactly how many flowers will have bloomed in one years time? Do you have a bonus tied to that? Things that would be perfectly reasonable to plan for a skyscraper seem a little ridiculous when you are talking about a garden.

You probably have a good idea of what your garden should look like a week into the future. You might even have a rough idea of the shape you expect it to be in a year from now. But you have no idea of where each branch, leaf, stem and flower will be a year from now, and if you say you do then you’re really only guessing.

If you were building a bridge or a skyscraper and you told me, before you began, that you knew exactly how it would look when it was finished – I would believe you. If you told me that you knew to some insane degree of accuracy how long it would take to get to ‘finished’ – I would believe you again. That’s how Engineers roll. Tell me the same thing about your garden and I’m gonna call bullshit. Tell me you are going to make it grow faster by hiring more gardeners and I’m gonna laugh at you.

Excerpt from Chris Aitchison.

The full read is in the link. I know this is an old post, but it’s worth reviewing.

[HT: Chris Aitchison]

Or... Agile Developer...
Or… Agile Developer…

Action & Influence of Atlanta, GA voted Best Training Company!

Train with the best Atlanta has to offer!
Train with the best Atlanta has to offer!

Super excited to announce that Action & Influence was voted Best Training Company in Atlanta, GA for 2013!

Not exactly sure how this happened, but we’re honored anyway 🙂

I definitely believe we work with the best trainers and coaches in the world. The reason behind our success is our conglomerate effort to help the world at work. To help companies reach the performance levels they desire, and to improve the lives of corporate citizens!

Here’s to a great 2014!