Achievements: An Agile Whitepaper

An Agile Whitepaper: Achievements

By, Renee Troughton

CELEBRATE WITH YOUR TEAM ACHIEVEMENTS

Abstract: Agile Achievements can be used to track and celebrate both individual and team behaviors in adopting Agile values, principles and practices.

Gaddie Pitch: You know how most teams find it difficult to know what they have to do when developing in an Agile environment?

Well what Achievements does is help to give clear goals about the expected behaviors for teams and individuals.

In fact Achievements can be fun and re-direct the focus away from the Scrum Master or Agile Coach to enable the team to encourage better Agile behaviors.

What is an Achievement?

Continue reading “Achievements: An Agile Whitepaper”

Retrospective 82 – Agile Product Marketing Series & SEO

Weekly Commenters:

The Art of SEO: Mastering Search Engine Optimization – Book Review

The Art of SEO: Mastering Search Engine Optimization –  Book Review

The Art of SEO is a comprehensive overview of the search engine optimization field. The topic areas include content building, link building, site architecture and many of the technical areas such as redirects, duplicate content. This is a basic guide that covers many areas of SEO in great detail, so it is a handy reference to keep in your book shelf if you’re an experienced SEO practitioner. It’s also a great training resource. I’ve used selected parts of this guide to train new SEO technicians at my last ad agency, and also to share with people who want to become more familiar with SEO.

If you need to do the SEO for your own blog or small/medium size business, I’ll recommend this book as a comprehensive resource. To give some idea of the vast scope of the book, let’s list some of the topics covered:

  • How search engines index your web site
  • How people search and use search engines
  • Optimizing for vertical search such as image or video search
  • SEO tools
  • Keyword campaigns and keyword research
  • Web servers, domain and sub domain factors
  • Site architecture
  • On page optimization
  • Tags and internal linking
  • Optimizing URL structures
  • Understanding search engine algorithms and how search engines handle user search intent
  • Using search engine advanced operators as research tools
  • Content strategy and optimization
  • Search engine campaign strategy
  • Link building techniques and strategy
  • Code issues that hinder search engine indexing
  • Web Analytics
  • Site maps and XML site maps

It’s helpful if you have some basic knowledge of HTML and javascript code, however there are plenty of code examples, illustrations and charts to help you through the technical concepts. While there are many areas that are affected by search optimization, the writing team of Rand Fishkin, Stephan Spencer and Eric Enge, does a solid job of discussing how each aspect appears to the search engines. The options of white hat versus grey hat areas and handling search engine penalties are also discussed. The only flaw in an otherwise superb book, is that the index is not detailed enough.

Why would you pay a fortune for an SEO training course when most of the answers are gathered in one useful book?

If you must deal with SEO issues, buy this book form Amazon or Barnes and Noble for your Kindle, Nook or other e-reader tablet.

It’s Not Small Change (Series 4 of 4)

Part 4 of Agile Product Marketing Series:

  1. Product Marketing Becomes Agile
  2. What’s a Product Marketer Doing with a Roadmap?
  3. The Launch Queen Speaks
  4. It’s Not Small Change

This is the last of a series written to help Agile and B2B Marketing teams understand each other’s conversations and methods.  Previously, we discussed how Agile practices can integrate within traditional product launch management and commercialization.

Change

It’s the people- the human element– that we’re talking about.   Continue reading “It’s Not Small Change (Series 4 of 4)”

The Launch Queen Speaks (Series 3 of 4)

Part 3 of Agile Product Marketing Series:

  1. Product Marketing Becomes Agile
  2. What’s a Product Marketer Doing with a Roadmap?
  3. The Launch Queen Speaks
  4. It’s Not Small Change

A series written to help Agile and B2B Marketing teams understand each other’s conversations and methods. Previously we discussed how real-time dialog between Agile and Marketing teams drive Business Value by creating need-to-have features. This time we’re in a product launch.

Like adventure?

Try running a global product launch. I’ve described it as building a rope bridge while crossing a raging river filled with hungry alligators and sharp rocks.  Don’t look down and failure is not an option.  Not much time to recover from a botched job.

“Product commercialization and product launch requires a rigorous program strategy and execution.” – Found scribbled in my study notes, author is unknown.

Sounds Like We Need to Get Agile

No matter how you dice it, product launches are complex.  It’s all about teams, communication and performance… and successful transition. A launch isn’t a success until the product steps out into the cold, new world of Life Cycle.

Let’s back up to launch. Do all the teams:

  • Know the goals
  • Know the roles
  • Know the priorities
  • Commit and collaborate

In a traditional launch, stakeholders proceed within their own swim lanes. When done with their piece, over the wall! #FAIL

I Feel a Strong Need for Agile Advice

Marketing will take care of setting the market’s/analysts’/customers’ expectations of the product. Seeking Agile advice on continuous delivery, keeping teams collaborating and with how to integrate all the moving parts.

Keep on keeping on!

On the Tee:  It’s Not Small Change (Series 4 of 4)

 

 

What’s a Product Marketer Doing with the Roadmap? (Series 2 of 4)

Part 2 of Agile Product Marketing Series:

  1. Product Marketing Becomes Agile
  2. What’s a Product Marketer Doing with a Roadmap?
  3. The Launch Queen Speaks
  4. It’s Not Small Change

A series designed to help Agile and B2B Marketing teams understand each other’s conversations and methods.  Previously, we discussed how marketing teams gain insight about current product features before release by being part of the “Agile dialog.” Marketers generate user benefits from these features and need time to do this well.

“Incremental Improvement” Impacts Marketing Process

Agile development produces new product features often and incrementally, which is important in a changing marketplace. Marketers don’t want Agile Teams to slow down, lose the rhythm, or delay incremental improvements but we urgently need to know where you’re heading.

Being included real-time in Agile planning and reviews is pretty critical for us. A great deal of what marketing does is communicating the product strategy to different audiences, both internal and external. We are always being asked, “When’s the new XYZ being launched?”  and “What’s in it?” We’ve have to see the bigger picture, the roadmap, or BIG #Fail.

Agile Teams Can Provide Real-Time GPS

Share the Product Backlog with the Marketing Team. Show us in which Sprints features will release; offer timelines, priorities and updates.  We will use this information for product messaging/positioning and to update our marketing plan. We also need to build our own “roadmap” for marketing. We could use your help in designing this. Continue reading “What’s a Product Marketer Doing with the Roadmap? (Series 2 of 4)”

Product Marketing Becomes Agile (Series 1 of 4)

Part 1 of Agile Product Marketing Series:

  1. Product Marketing Becomes Agile
  2. What’s a Product Marketer Doing with a Roadmap?
  3. The Launch Queen Speaks
  4. It’s Not Small Change

This post is the first in a series designed to help Agile and B2B Marketing teams understand each other’s conversations and methods.

Attention Scrum Master or Product Owner!

Are you working with a Marketing Team and hoping they don’t think Agile practices mean another form for Yoga? Actually, we marketers know about Agile and are cautiously curious and optimistic.

You can be absolutely sure that marketers working with Agile development teams wonder how they’ll be able to Sprint faster, while shaping, communicating and testing the product’s market message, value prop – in time for successful commercialization.

Provide a Bridge

Invite your PMM to join in the Stand-up. Share your Backlogs. Collaborate.  Marketers must be plugged into product information as real-time as possible in order to understand the product as it is now defined. With your help, we’ll do a much better job working our magic. Continue reading “Product Marketing Becomes Agile (Series 1 of 4)”