The Sad Triangle – Great Strategies Yield Great Products, Not Powerpoints

Used properly, no one outside the company will ever see your strategy. They shouldn’t see it… if you don’t come up with provocative ideas, your strategy doesn’t really mean anything. If your ideas merely repeat the adjectives on your pyramid, no one will pay any attention.

Great strategies yield great creative, and done right, the strategy will get no credit what-so-ever. Bummer, but that’s the way it is. No one ever said, “I love that brand, they have such awesome Powerpoint decks.”

[VIA: Division of Labor]

4 Responses to “The Sad Triangle – Great Strategies Yield Great Products, Not Powerpoints”

  1. Magali Janvier
    February 2, 2012 at 11:34 am #

    What if your strategy is creative and engaging. Would you then think it’s worth communicating it to your audience?

    Magali, Planbox PO.

    • peter
      February 2, 2012 at 11:35 am #

      If you make it creative and engaging… then yes! Unfortunately, most pyramids are lame. Don’t be lame. :)

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