I now work within an Agile software product development organization. This isn’t my first position working within software companies, but it is the first time in an Agile environment.
I’ve noticed one special thing – the inclusion factor.
In the other positions marketing was invited late, or we just crashed the party, but not here. Instead, the product marketing manager is part of the team and expected to participate, collaborate, add value and answer these questions:
1) what have I done?
2) what am I doing?
3) what roadblocks do I have?
4) how can we help?
More to come…