Experience is the Message
People have experiences about product, products don’t have experiences. – Marcelo Marer, Chief Creative Director, Intel Media
What sells well in the U.S. many not be a benefit to anyone elsewhere. If you sell globally, it’s critical to design products for the new markets you plan to enter. Doing so requires research and an honest/thorough analysis of the information you have collected.
User Stories and User Personas
In the previous blog, the product teams hypothesized their customers and prospects need to collaborate – on demand, from anywhere – with their partners and other growers, in order to be more productive and to reduce risk. Continue reading “Innovation by Immersion [Series 3/5]”
Customer Driven Innovation: A Global Perspective
Changing iron by using the cloud
Growers (Matt rarely called his customers “farmers”) are a uniquely tenacious and optimistic group. They have to be risk takers too, so many out-of-their-control environmental factors impact outcomes. You might never guess that this group is well set to innovate/change how they farm.
The head of Product Management explained that today’s growers, in order to feed the many billion of us, must find ways to limit their risk and increase their yield. They’ve already teased out most of their farming costs from fuel (which impacts feed, fertilizer and other necessary items on the farm). More was needed to be done – there are hungry people to feed.
Continue reading “From Iron to Cloud – Customer Driven Innovation [Series 2/5]”
Something innovative happened again at KO HQ this Thursday
The PDMA| Georgia chapter held it’s 9th annual Summit – topics were global in scope but personal in focus. Much shared learning and best practices offered. A very good reason to step away from desks/deliverables and come together with like-minded product professionals.
Innovators may already be intuitively using Agile
Top-line takeaways from the Round Table
- Get a handle on things that bite in your planning stage, not during execution (import laws, regulations)
- RESONATE! – don’t just BE in the chosen markets (do provide consistency, quality, awesome user experience)
- Create RELEVANCY- use everything around your product to do this
- LISTEN, partner with a local – help your prospects ARTICULATE their unique drivers Continue reading “Going Global – PDMA Georgia [Series 1/5]”
Each strategic project is a set of related user stories – Liz Rice, MindTheProduct
The lively discussion continues around exactly how strategic is Agile if you constantly run short Sprints. Doesn’t it take longer to be strategic?
Actually no…The two concepts (Agile & Strategic) are not mutually exclusive! I read a very interesting article this weekend by Liz Rice who outlines exactly HOW to do this. She’s keen on being realistic and keeping on track.
Liz advocates using a roadmap and planning to prioritize User Stories needed to build the MVP, keeping in mind that it is best to not bog down in details. Plan for the predictable things and get buy-in from your development teams. We all know priorties can and will change, that’s what Agile does so well. Don’t sweat the small stuff but remember if you don’t consciously integrate critical MVP “must have” features into the Quarterly Plan you’ll be forever dealing only with short-term and “urgent” requests.
And that’s no way to develop world class software.
I’ve been thinking how product development, product marketing and sales teams should be joined at the hip.
Seems only natural since we build stuff (tools, live product demos, APPS, websites, etc) to support sales’ efforts converting leads to customers. One thing I have noticed is that not everyone in this triad is on the same page regarding “done” or what is to “be done” when it comes to creating sales tools. That’s a problem. Continue reading “User Stories Help Build Sales’ Stuff”
Part 1 of Agile Product Marketing Series:
- Product Marketing Becomes Agile
- What’s a Product Marketer Doing with a Roadmap?
- The Launch Queen Speaks
- It’s Not Small Change
This post is the first in a series designed to help Agile and B2B Marketing teams understand each other’s conversations and methods.
Attention Scrum Master or Product Owner!
Are you working with a Marketing Team and hoping they don’t think Agile practices mean another form for Yoga? Actually, we marketers know about Agile and are cautiously curious and optimistic.
You can be absolutely sure that marketers working with Agile development teams wonder how they’ll be able to Sprint faster, while shaping, communicating and testing the product’s market message, value prop – in time for successful commercialization.
Provide a Bridge
Invite your PMM to join in the Stand-up. Share your Backlogs. Collaborate. Marketers must be plugged into product information as real-time as possible in order to understand the product as it is now defined. With your help, we’ll do a much better job working our magic. Continue reading “Product Marketing Becomes Agile (Series 1 of 4)”
I recently attended an interesting and interactive NPD learning event about using “Personas” to define product features. Very much like User Stories but made using ethnographic (field research) methods. Personas tell their story in terms of goals, the “why” and “how” of what they do. It’s not at all easy to be good at defining unique and evidence based personas, but the outcome is worth the effort.
The speakers introduced our personas by name, provided us Post-it notes, Sharpies and paper iPads. We broke into teams of 6-7. Our goal: to create a wireframe of a Tablet App front page appealing to the travel requirements of our assigned persona. In about 20 minutes, we were ready to showcase our work.
Here’s the interesting point>>throughout the designing, the teams remained focused on the person in the persona. Features, elements, text, flow were all designed with the persona’s needs top of mind. It was as if the persona was there with the team. There was a shared understanding of needs within the context of the persona’s world, and the outcomes were all awesome (and quite different).
I am a believer! By including personalities and behaviors of the buyer, early and often, into product decisions, teams will make great product design decisions.
Priority is to Satisfy the Customer.