Agile management overall is based on the simple fact that projects, marketing, business, life, etc., are dynamic, not static. You make plans, but things change. The best teams and organizations are able to respond quickly to such change and capitalize on it. – Scott Brinker, Co-founder & CTO ion interactive, inc.
Sharing my scribbled notes from audience participation and panel leadership – Atlanta TAG Product Management Society event, The Agile Affect: Continue reading “More Value Agile Affect”
It’s early afternoon and blasting hot in ATL – even “hotter” in the big conf room. I’ve joined a combined-teams Sprint Review complete with “where-we-are” demos. The audience is stakeholders and product: QA, development, prod mgt, sales support, marketing and the Exec. Major apologies if I missed anyone.
Way Cool Different
The two development teams were the rock stars. They presented their work and planning brilliantly. Top managers were in the room and participated. Continue reading “I Thought Love Was Only True in Fairy Tales”
I now work within an Agile software product development organization. This isn’t my first position working within software companies, but it is the first time in an Agile environment.
I’ve noticed one special thing – the inclusion factor.
In the other positions marketing was invited late, or we just crashed the party, but not here. Instead, the product marketing manager is part of the team and expected to participate, collaborate, add value and answer these questions:
1) what have I done?
2) what am I doing?
3) what roadblocks do I have?
4) how can we help?
More to come…
Ever wonder why there’s the saying “hindsight is 20/20”- it’s because psychologists have proven our bias towards thinking outcomes must have turned out the way they did and we are convinced we knew it all along .
So what’s the problem?
Because of this bias we may not be learning from our fumbles and that’s a shame. See here:
The hindsight bias is our tendency towards thinking that things must have turned out the way they actually have. The hindsight bias can be a problem when it stops us learning from our mistakes. If the entrepreneurs knew how biased their estimates of success were, would they have done things differently? … how will they learn to consider alternatives? – Jeremy Dean, @PsyBlog
What’s the solution?
Honestly look at our judgements and provide/think of alternative ways things could have turned out. I think Daily Scrums and Retrospectives help Agile teams see how differently things could done if teams were not wrapped up in hindsight BLINDness.
What do you think? Is hindsight always 20/20 as the saying goes?
Do you think hindsight bias is always unproductive and negative? How do Agile teams guard against bias? Is it just “per unusual” in creating product and we who design and create just have to get on with it?
Part 4 of Agile Product Marketing Series:
- Product Marketing Becomes Agile
- What’s a Product Marketer Doing with a Roadmap?
- The Launch Queen Speaks
- It’s Not Small Change
This is the last of a series written to help Agile and B2B Marketing teams understand each other’s conversations and methods. Previously, we discussed how Agile practices can integrate within traditional product launch management and commercialization.
It’s the people- the human element– that we’re talking about. Continue reading “It’s Not Small Change (Series 4 of 4)”