Customer Driven Innovation: A Global Perspective
Changing iron by using the cloud
Growers (Matt rarely called his customers “farmers”) are a uniquely tenacious and optimistic group. They have to be risk takers too, so many out-of-their-control environmental factors impact outcomes. You might never guess that this group is well set to innovate/change how they farm.
The head of Product Management explained that today’s growers, in order to feed the many billion of us, must find ways to limit their risk and increase their yield. They’ve already teased out most of their farming costs from fuel (which impacts feed, fertilizer and other necessary items on the farm). More was needed to be done – there are hungry people to feed.
Continue reading “From Iron to Cloud – Customer Driven Innovation [Series 2/5]”
Agile management overall is based on the simple fact that projects, marketing, business, life, etc., are dynamic, not static. You make plans, but things change. The best teams and organizations are able to respond quickly to such change and capitalize on it. – Scott Brinker, Co-founder & CTO ion interactive, inc.
Sharing my scribbled notes from audience participation and panel leadership – Atlanta TAG Product Management Society event, The Agile Affect: Continue reading “More Value Agile Affect”
“Agile Marketing is a Movement”
An intrepid group of marketing professionals organized SprintZero earlier this month to pave a path to Marketing the Agile way. SprintZero participants met to discuss Agile Marketing values and principles. The outcome will be the Agile Marketing Manifesto.
On the highway, speed kills, but in business, it is slowness that kills. – Jim Ewel, AgileMarketing.net
Agile Marketing Moves Forward
Social marketing hasn’t dispatched old marketing practices but put the first fork in it. Global marketing professionals need to be nimble, confirm business value & bottom-line impact, be spot-on aligned with company strategy and not forget to listen to markets – done with rapidly moving targets and more and more channels. What the C-Suite wants to know about Agile Marketing:
- Increased flexibility and speed
- Strategic alignment
- Customer engagement
It was a great start. #Sprint1 is planned for later this year. The site to provide feedback on the work-in-progress Agile Marketing Manifesto will go live soon. I’ll keep you posted. We’ll need your advice.
Keep on, keeping on!
It’s only the beginning of summer and Agile Marketing is getting hotter! It made sense to me “marketer” to use Agile techniques and it’s making sense to a good many others in the industry.
Not unlike Agile Development and Product teams, marketing professionals use Agile methods to increase speed and gain the flexibility required in today’s fast-fast global economy.
…two of the key features of Agile Marketing borrowed from Agile Development: fast iteration and objective testing. – Jason Cohen of SmartBear Software
SprintZero, the first gathering of Agile Marketing Professionals is planned for 11 Jun 2012 in San Francisco. I have been following their blog posts and it sounds positively great. I’ll be sure to share the Agile Marketing Manifesto with you once it’s done.
Here’s to marketing the Agile way! So looking forward to the ride.
Great blog post from Knowledge BLOG: “What’s wrong with the project approach to software development?” It got me thinking and comparing project management vs. Agile practices.
Projects are work defined as activities and tasks. There’s a start and an identified end.
OK – but factor in complexity, time to do it, size of the team and available (estimated) budget and the wheels come off.
- Project stalls or overruns.
- Agile methods fix this (Strategy Meeting).
ProjMgt Best Practice
Do not begin a project until all goals are well defined and agreed upon. Seriously, who has a crystal ball to share? Let’s break this thing up.
- Success measures, length of time for “agreed upon?” – further out, the less agreement.
- Agile methods fix this (Release Planning, Iteration Planning, Iteration Review).
In a recent straw poll, 40% of product professionals selected “Managing scope /requirements change” as the most important topic for their career. Seems serious…
- Agile methods fix this (Iteration Review, Daily Stand-up, Continuous Adaptive Planning).
Managing Expectations Both Sides of the Aisle
Clear communication between development teams and the business suits (I’m a suit), big #FAIL!
- Mention: Culture clash between “stakeholders’ involvement” and “productive collaboration to build product.”
- Agile methods fix this (Product Owner, Scrum Team).
Continuity, Lessons Learned
Projects are temporary in nature. Teams who work projects are assigned and then reassigned as the projects live/die.
- What about continuity, flow, innovation? I think missing. You lose what you’ve learned.
- Agile methods fix this (Scrum Team, Retrospective Meeting).
Knock It Out
“Why are the honest endeavours of software developers often so disconnected from the delivery of customer and stakeholder value?” – pg_rule, Knowledge BLOG, January 11, 2011.
I think it’s about covered – using any Agile method provides the foundation for collaboration between product visionaries (sometimes suits), development teams and stakeholders to build products that customers want and buy.