The 3 B’s of Going Global: Beliefs, Behaviors, Benefits
Beliefs and behaviors are the hard part. Behavior can get to beliefs, which is cultural. – Brad White, Partner, Prophet, formerly (r)evolution
This is the last of the series “Something Innovative happened at KO HQ this Thursday”
Operating Globally? First, understand the point of view (aka needs) of consumers and then the shareholders’ point of view. The two are linked, products cannot have market success without both needs met. Continue reading “Outside In Perspective (Series 5/5)”
Customer Driven Innovation: A Global Perspective
Changing iron by using the cloud
Growers (Matt rarely called his customers “farmers”) are a uniquely tenacious and optimistic group. They have to be risk takers too, so many out-of-their-control environmental factors impact outcomes. You might never guess that this group is well set to innovate/change how they farm.
The head of Product Management explained that today’s growers, in order to feed the many billion of us, must find ways to limit their risk and increase their yield. They’ve already teased out most of their farming costs from fuel (which impacts feed, fertilizer and other necessary items on the farm). More was needed to be done – there are hungry people to feed.
Continue reading “From Iron to Cloud – Customer Driven Innovation [Series 2/5]”
Something innovative happened again at KO HQ this Thursday
The PDMA| Georgia chapter held it’s 9th annual Summit – topics were global in scope but personal in focus. Much shared learning and best practices offered. A very good reason to step away from desks/deliverables and come together with like-minded product professionals.
Innovators may already be intuitively using Agile
Top-line takeaways from the Round Table
- Get a handle on things that bite in your planning stage, not during execution (import laws, regulations)
- RESONATE! – don’t just BE in the chosen markets (do provide consistency, quality, awesome user experience)
- Create RELEVANCY- use everything around your product to do this
- LISTEN, partner with a local – help your prospects ARTICULATE their unique drivers Continue reading “Going Global – PDMA Georgia [Series 1/5]”
You’d think customers’ communications with product management and product marketing is way better now with Social – probably so but when are the voices actually being heard by the PM department? Depends on who’s managing the Twitter and Facebook accounts, right? And that job is probably with big “M” marketing. Don’t get me wrong, I love these guys but another layer for customer voices to filter through is just too much!
Sooner is always better.
Continue reading “Why Customers Still Need Voices”
Agile management overall is based on the simple fact that projects, marketing, business, life, etc., are dynamic, not static. You make plans, but things change. The best teams and organizations are able to respond quickly to such change and capitalize on it. – Scott Brinker, Co-founder & CTO ion interactive, inc.
Sharing my scribbled notes from audience participation and panel leadership – Atlanta TAG Product Management Society event, The Agile Affect: Continue reading “More Value Agile Affect”
I now work within an Agile software product development organization. This isn’t my first position working within software companies, but it is the first time in an Agile environment.
I’ve noticed one special thing – the inclusion factor.
In the other positions marketing was invited late, or we just crashed the party, but not here. Instead, the product marketing manager is part of the team and expected to participate, collaborate, add value and answer these questions:
1) what have I done?
2) what am I doing?
3) what roadblocks do I have?
4) how can we help?
More to come…
The main thing
is keeping the main thing
the main thing
A product launch begins when *everyone* involved can say what truly makes your product outstanding and awesome.
No, that’s not a typo.
I didn’t mean “product launch ends” – because if you begin developing product without clarity on this, no telling when you’ll launch. Or what will launch. Or who you should be launching to…
I recently attended an interesting and interactive NPD learning event about using “Personas” to define product features. Very much like User Stories but made using ethnographic (field research) methods. Personas tell their story in terms of goals, the “why” and “how” of what they do. It’s not at all easy to be good at defining unique and evidence based personas, but the outcome is worth the effort.
The speakers introduced our personas by name, provided us Post-it notes, Sharpies and paper iPads. We broke into teams of 6-7. Our goal: to create a wireframe of a Tablet App front page appealing to the travel requirements of our assigned persona. In about 20 minutes, we were ready to showcase our work.
Here’s the interesting point>>throughout the designing, the teams remained focused on the person in the persona. Features, elements, text, flow were all designed with the persona’s needs top of mind. It was as if the persona was there with the team. There was a shared understanding of needs within the context of the persona’s world, and the outcomes were all awesome (and quite different).
I am a believer! By including personalities and behaviors of the buyer, early and often, into product decisions, teams will make great product design decisions.
Priority is to Satisfy the Customer.