SprintZero Update -Agile Marketing Movement

“Agile Marketing is a Movement”

An intrepid group of marketing professionals organized SprintZero earlier this month to pave a path to Marketing the Agile way. SprintZero participants met to discuss Agile Marketing values and principles. The outcome will be the Agile Marketing Manifesto.

On the highway, speed kills, but in business, it is slowness that kills. – Jim Ewel, AgileMarketing.net

Agile Marketing Moves Forward

Social marketing hasn’t dispatched old marketing practices but put the first fork in it.  Global marketing professionals need to be nimble, confirm business value & bottom-line impact, be spot-on aligned with company strategy and not forget to listen to markets – done with rapidly moving targets and more and more channels. What the C-Suite wants to know about Agile Marketing:

  • Increased flexibility and speed
  • Strategic alignment
  • Customer engagement

It was a great start. #Sprint1 is planned for later this year.  The site to provide feedback on the work-in-progress Agile Marketing Manifesto will go live soon. I’ll keep you posted. We’ll need your advice.

Keep on, keeping on!

San Francisco Agile 2012 (SFAgile2012)

 

 

SAN FRANCISCO AGILE

As a consumer, there are good things and bad things.

Good: there are lots of products, services in today’s world to choose from. So many that we may not be even aware of.

Bad: WE have to make the choice.
Being a typical Libran, it’s a difficult one for me.

Since my introduction to agile, there have been multiple conferences that I have been hearing about. I’ve been fortunate to attend some large conferences and some small ones. One such conference that caught my eye was SFAgile Conference. This is the 2nd year SFAgile will be held and got great reviews from 2011 attendees.

SFAgile 2012 is a 3-day “unconference” that brings together practitioners from Lean software development, the LeanStartup movement, and Agile software development. 

It’s a refreshingly different conference format: a mix of crowd-sourced content that include workshops, talks, dojos, and open-space-inspired spontaneous sessions. There will be many ways to learn new things, share your ideas, and get your questions answered. Continue reading “San Francisco Agile 2012 (SFAgile2012)”