User Stories Help Build Sales’ Stuff

I’ve been thinking how  product development, product marketing and sales teams should be joined at the hip.

Seems only natural since we build stuff (tools, live product demos, APPS, websites, etc) to support sales’ efforts converting leads to customers. One thing I have noticed is that not everyone in this triad is on the same page regarding “done” or what is to “be done” when it comes to creating sales tools. That’s a problem. Continue reading “User Stories Help Build Sales’ Stuff”