It’s early afternoon and blasting hot in ATL – even “hotter” in the big conf room. I’ve joined a combined-teams Sprint Review complete with “where-we-are” demos. The audience is stakeholders and product: QA, development, prod mgt, sales support, marketing and the Exec. Major apologies if I missed anyone.
Way Cool Different
The two development teams were the rock stars. They presented their work and planning brilliantly. Top managers were in the room and participated. Continue reading “I Thought Love Was Only True in Fairy Tales”
Part 2 of Agile Product Marketing Series:
- Product Marketing Becomes Agile
- What’s a Product Marketer Doing with a Roadmap?
- The Launch Queen Speaks
- It’s Not Small Change
A series designed to help Agile and B2B Marketing teams understand each other’s conversations and methods. Previously, we discussed how marketing teams gain insight about current product features before release by being part of the “Agile dialog.” Marketers generate user benefits from these features and need time to do this well.
“Incremental Improvement” Impacts Marketing Process
Agile development produces new product features often and incrementally, which is important in a changing marketplace. Marketers don’t want Agile Teams to slow down, lose the rhythm, or delay incremental improvements but we urgently need to know where you’re heading.
Being included real-time in Agile planning and reviews is pretty critical for us. A great deal of what marketing does is communicating the product strategy to different audiences, both internal and external. We are always being asked, “When’s the new XYZ being launched?” and “What’s in it?” We’ve have to see the bigger picture, the roadmap, or BIG #Fail.
Agile Teams Can Provide Real-Time GPS
Share the Product Backlog with the Marketing Team. Show us in which Sprints features will release; offer timelines, priorities and updates. We will use this information for product messaging/positioning and to update our marketing plan. We also need to build our own “roadmap” for marketing. We could use your help in designing this. Continue reading “What’s a Product Marketer Doing with the Roadmap? (Series 2 of 4)”
I came across a favorite blogger’s post previously. Tony Schwartz’s “The Magic of Doing One Thing at a Time” offers so many good points, I suggest the read. BTW: He sounds pretty “Agile” to me.
I admit it. I was a dyed in the wool multitasking manager. “Was” until I figured out that rather than make me more productive, it did the opposite. I was not paying close attention to my team, nor could I incorporate all those distractions and keep forward momentum. Being mindful is now my manner.
Tony writes we need more focus and be more engaged to be productive. Let’s deal with meetings. He suggests scheduling shorter meetings, to start them on time with a defined end and no distractions of the digital kind.
Sounds pretty Agile to me:
- Do the most important thing, first thing every day – Daily Scrum?
- Carve out enough time in the day to “reflect” on the discussions. A Sprint Review?
- We need time to “recover” and maintain Rhythm?
Ignore the Tyranny of Urgent
Big lesson, still learning (note to me). Tony stresses planning regular and scheduled times to think long term. Prioritization, assigning Business Value – Agile teams do these naturally, it’s what we do.
Got me thinking about innovation….best practices suggest unplugging is the best way to be more creative. It has something to do with how our brains are hardwired. I know we work in busy places and competition is tough, but “not right now” can be the appropriate answer.
Disconnect and Renew
Take a vacation day, eat lunch away from your desk, join with colleagues at the favorite watering hole…take time to do something different, or nothing at all. It’s important. Even my computer and phone tell me it’s time to turn them off. Interesting…our devices are reminding US to be in the present.