Strategic MVP and Iterations

Each strategic project is a set of related user stories – Liz Rice, MindTheProduct

The lively discussion continues around exactly how strategic is Agile if you constantly run short Sprints. Doesn’t it take longer to be strategic?

Actually no…The two concepts (Agile & Strategic) are not mutually exclusive! I read a very interesting article this weekend by Liz Rice who outlines exactly HOW to do this. She’s keen on being realistic and keeping on track.

Liz advocates using a roadmap and planning to prioritize User Stories needed to build the MVP, keeping in mind that it is best to not bog down in details. Plan for the predictable things and get buy-in from your development teams. We all know priorties can and will change, that’s what Agile does so well. Don’t sweat the small stuff but remember if you don’t consciously integrate critical MVP “must have” features into the Quarterly Plan you’ll be forever dealing only with short-term and “urgent” requests.

And that’s no way to develop world class software.

What’s a Product Marketer Doing with the Roadmap? (Series 2 of 4)

Part 2 of Agile Product Marketing Series:

  1. Product Marketing Becomes Agile
  2. What’s a Product Marketer Doing with a Roadmap?
  3. The Launch Queen Speaks
  4. It’s Not Small Change

A series designed to help Agile and B2B Marketing teams understand each other’s conversations and methods.  Previously, we discussed how marketing teams gain insight about current product features before release by being part of the “Agile dialog.” Marketers generate user benefits from these features and need time to do this well.

“Incremental Improvement” Impacts Marketing Process

Agile development produces new product features often and incrementally, which is important in a changing marketplace. Marketers don’t want Agile Teams to slow down, lose the rhythm, or delay incremental improvements but we urgently need to know where you’re heading.

Being included real-time in Agile planning and reviews is pretty critical for us. A great deal of what marketing does is communicating the product strategy to different audiences, both internal and external. We are always being asked, “When’s the new XYZ being launched?”  and “What’s in it?” We’ve have to see the bigger picture, the roadmap, or BIG #Fail.

Agile Teams Can Provide Real-Time GPS

Share the Product Backlog with the Marketing Team. Show us in which Sprints features will release; offer timelines, priorities and updates.  We will use this information for product messaging/positioning and to update our marketing plan. We also need to build our own “roadmap” for marketing. We could use your help in designing this. Continue reading “What’s a Product Marketer Doing with the Roadmap? (Series 2 of 4)”

Product Marketing Becomes Agile (Series 1 of 4)

Part 1 of Agile Product Marketing Series:

  1. Product Marketing Becomes Agile
  2. What’s a Product Marketer Doing with a Roadmap?
  3. The Launch Queen Speaks
  4. It’s Not Small Change

This post is the first in a series designed to help Agile and B2B Marketing teams understand each other’s conversations and methods.

Attention Scrum Master or Product Owner!

Are you working with a Marketing Team and hoping they don’t think Agile practices mean another form for Yoga? Actually, we marketers know about Agile and are cautiously curious and optimistic.

You can be absolutely sure that marketers working with Agile development teams wonder how they’ll be able to Sprint faster, while shaping, communicating and testing the product’s market message, value prop – in time for successful commercialization.

Provide a Bridge

Invite your PMM to join in the Stand-up. Share your Backlogs. Collaborate.  Marketers must be plugged into product information as real-time as possible in order to understand the product as it is now defined. With your help, we’ll do a much better job working our magic. Continue reading “Product Marketing Becomes Agile (Series 1 of 4)”