The 3 B’s of Going Global: Beliefs, Behaviors, Benefits
Beliefs and behaviors are the hard part. Behavior can get to beliefs, which is cultural. – Brad White, Partner, Prophet, formerly (r)evolution
This is the last of the series “Something Innovative happened at KO HQ this Thursday”
Operating Globally? First, understand the point of view (aka needs) of consumers and then the shareholders’ point of view. The two are linked, products cannot have market success without both needs met. Continue reading “Outside In Perspective (Series 5/5)”
Experience is the Message
People have experiences about product, products don’t have experiences. – Marcelo Marer, Chief Creative Director, Intel Media
What sells well in the U.S. many not be a benefit to anyone elsewhere. If you sell globally, it’s critical to design products for the new markets you plan to enter. Doing so requires research and an honest/thorough analysis of the information you have collected.
User Stories and User Personas
In the previous blog, the product teams hypothesized their customers and prospects need to collaborate – on demand, from anywhere – with their partners and other growers, in order to be more productive and to reduce risk. Continue reading “Innovation by Immersion [Series 3/5]”
Customer Driven Innovation: A Global Perspective
Changing iron by using the cloud
Growers (Matt rarely called his customers “farmers”) are a uniquely tenacious and optimistic group. They have to be risk takers too, so many out-of-their-control environmental factors impact outcomes. You might never guess that this group is well set to innovate/change how they farm.
The head of Product Management explained that today’s growers, in order to feed the many billion of us, must find ways to limit their risk and increase their yield. They’ve already teased out most of their farming costs from fuel (which impacts feed, fertilizer and other necessary items on the farm). More was needed to be done – there are hungry people to feed.
Continue reading “From Iron to Cloud – Customer Driven Innovation [Series 2/5]”
Something innovative happened again at KO HQ this Thursday
The PDMA| Georgia chapter held it’s 9th annual Summit – topics were global in scope but personal in focus. Much shared learning and best practices offered. A very good reason to step away from desks/deliverables and come together with like-minded product professionals.
Innovators may already be intuitively using Agile
Top-line takeaways from the Round Table
- Get a handle on things that bite in your planning stage, not during execution (import laws, regulations)
- RESONATE! – don’t just BE in the chosen markets (do provide consistency, quality, awesome user experience)
- Create RELEVANCY- use everything around your product to do this
- LISTEN, partner with a local – help your prospects ARTICULATE their unique drivers Continue reading “Going Global – PDMA Georgia [Series 1/5]”
When we stopped doing customer development, we stopped learning. @LeanCircle
To some, I’m a Suit. The only Development I ever did included using Lotus 1-2-3’s macro language to build applications and a business. I know only a few things about building successful applications for customers; how – I totally get customer development.
These things are clear to me:
- You don’t build stuff (applications, databases, software, apps, websites) for yourself. You build these things for your customer.
- Get out of the building. It’s the only way to make sure you aren’t just hearing yourself/ talking to yourself.
- Few technologies fail because they’re not good stuff. Instead, they fail because they don’t solve customers’ problems.
- You are not your customer, so you don’t know what their problems are.
- Get out of the building. It’s the only way to make sure you aren’t building cool stuff that only you can love.
These are awesome and interesting words joined together. It doesn’t mean go out and speak with as many customers as possible. That’s nuts, instead go Lean. Speak with as many customers as possible who help your teams build MVP. If you cannot find any customers…well maybe this isn’t a problem to solve. Just saying!
Agile management overall is based on the simple fact that projects, marketing, business, life, etc., are dynamic, not static. You make plans, but things change. The best teams and organizations are able to respond quickly to such change and capitalize on it. – Scott Brinker, Co-founder & CTO ion interactive, inc.
Sharing my scribbled notes from audience participation and panel leadership – Atlanta TAG Product Management Society event, The Agile Affect: Continue reading “More Value Agile Affect”