The 3 B’s of Going Global: Beliefs, Behaviors, Benefits
Beliefs and behaviors are the hard part. Behavior can get to beliefs, which is cultural. – Brad White, Partner, Prophet, formerly (r)evolution
This is the last of the series “Something Innovative happened at KO HQ this Thursday”
Operating Globally? First, understand the point of view (aka needs) of consumers and then the shareholders’ point of view. The two are linked, products cannot have market success without both needs met. Continue reading “Outside In Perspective (Series 5/5)”
Agile as the Innovator
Don’t think research is a phase, it is really ongoing. Prototyping is the way you learn. You learn so much by watching how people learn. It’s OK if the prototype is really rough.
Rapid prototyping your guesses* is an iterative process. You learn just enough to feed into building a better prototype. Then you go out and learn more, build again.
Launching is validating how much more solving is needed. If not solving the problem, re-calibrate.
Service design seems similar to product design – but it is harder to prototype an “experience.”
Product design creates an experience. ID the real issues.
Key is have a clear objective of what you are trying to find out.
Think about the smallest thing you need to do to get the most learning – throughout the entire life-cycle.
Storyboards! Stories describe a type of interaction.
Always design for people.
* My note: a simple word for hypothesis?
Next up: Outside in Perspective
Experience is the Message
People have experiences about product, products don’t have experiences. – Marcelo Marer, Chief Creative Director, Intel Media
What sells well in the U.S. many not be a benefit to anyone elsewhere. If you sell globally, it’s critical to design products for the new markets you plan to enter. Doing so requires research and an honest/thorough analysis of the information you have collected.
User Stories and User Personas
In the previous blog, the product teams hypothesized their customers and prospects need to collaborate – on demand, from anywhere – with their partners and other growers, in order to be more productive and to reduce risk. Continue reading “Innovation by Immersion [Series 3/5]”
Customer Driven Innovation: A Global Perspective
Changing iron by using the cloud
Growers (Matt rarely called his customers “farmers”) are a uniquely tenacious and optimistic group. They have to be risk takers too, so many out-of-their-control environmental factors impact outcomes. You might never guess that this group is well set to innovate/change how they farm.
The head of Product Management explained that today’s growers, in order to feed the many billion of us, must find ways to limit their risk and increase their yield. They’ve already teased out most of their farming costs from fuel (which impacts feed, fertilizer and other necessary items on the farm). More was needed to be done – there are hungry people to feed.
Continue reading “From Iron to Cloud – Customer Driven Innovation [Series 2/5]”
Something innovative happened again at KO HQ this Thursday
The PDMA| Georgia chapter held it’s 9th annual Summit – topics were global in scope but personal in focus. Much shared learning and best practices offered. A very good reason to step away from desks/deliverables and come together with like-minded product professionals.
Innovators may already be intuitively using Agile
Top-line takeaways from the Round Table
- Get a handle on things that bite in your planning stage, not during execution (import laws, regulations)
- RESONATE! – don’t just BE in the chosen markets (do provide consistency, quality, awesome user experience)
- Create RELEVANCY- use everything around your product to do this
- LISTEN, partner with a local – help your prospects ARTICULATE their unique drivers Continue reading “Going Global – PDMA Georgia [Series 1/5]”