From Iron to Cloud – Customer Driven Innovation [Series 2/5]

Customer Driven Innovation: A Global Perspective

Changing iron by using the cloud

Growers (Matt rarely called his customers “farmers”) are a uniquely tenacious and optimistic group. They have to be risk takers too, so many out-of-their-control environmental factors impact outcomes.  You might never guess that this group is well set to innovate/change how they farm.

The head of  Product Management explained that today’s growers, in order to feed the many billion of us, must find ways to limit their risk and increase their yield. They’ve already teased out most of their farming costs from fuel (which impacts feed, fertilizer and other necessary items on the farm). More was needed to be done – there are hungry people to feed.

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