Essence of the Main Thing

The main thing

is keeping the main thing

the main thing

A product launch begins when *everyone* involved can say what truly makes your product outstanding and awesome.

No, that’s not a typo.

I didn’t mean “product launch ends” – because if you begin developing product without clarity on this, no telling when you’ll launch.  Or what will launch.  Or who you should be launching to…

Cheers!