Outside In Perspective (Series 5/5)

The 3 B’s of Going Global: Beliefs, Behaviors, Benefits

Beliefs and behaviors are the hard part. Behavior can get to beliefs, which is cultural. – Brad White, Partner, Prophet, formerly (r)evolution

This is the last of the series “Something Innovative happened at KO HQ this Thursday”

Operating Globally? First, understand the point of view (aka needs) of consumers and then the shareholders’ point of view. The two are linked, products cannot have market success without both needs met. Continue reading “Outside In Perspective (Series 5/5)”

An Hypothesis is Really a Prototype [Series 4/5]

Agile as the Innovator

Thought bytes

Don’t think research is a phase, it is really ongoing. Prototyping is the way you learn. You learn so much by watching how people learn. It’s OK if the prototype is really rough.

Rapid prototyping your guesses* is an iterative process. You learn just enough to feed into building a better prototype. Then you go out and learn more, build again.

Launching is validating how much more solving is needed. If not solving the problem, re-calibrate.

Service design seems similar to product design – but it is harder to prototype an “experience.”

Product design creates an experience. ID the real issues.

Key is have a clear objective of what you are trying to find out.

Think about the smallest thing you need to do to get the most learning – throughout the entire life-cycle.

Storyboards! Stories describe a type of interaction.

Always design for people.

 

* My note:  a simple word for hypothesis?

 

Next up:   Outside in Perspective

 

From Iron to Cloud – Customer Driven Innovation [Series 2/5]

Customer Driven Innovation: A Global Perspective

Changing iron by using the cloud

Growers (Matt rarely called his customers “farmers”) are a uniquely tenacious and optimistic group. They have to be risk takers too, so many out-of-their-control environmental factors impact outcomes.  You might never guess that this group is well set to innovate/change how they farm.

The head of  Product Management explained that today’s growers, in order to feed the many billion of us, must find ways to limit their risk and increase their yield. They’ve already teased out most of their farming costs from fuel (which impacts feed, fertilizer and other necessary items on the farm). More was needed to be done – there are hungry people to feed.

Continue reading “From Iron to Cloud – Customer Driven Innovation [Series 2/5]”

Why Customers Still Need Voices

You’d think customers’ communications with product management and product marketing is way better now with Social – probably so but when are the voices actually being heard by the PM department? Depends on who’s managing the Twitter and Facebook accounts, right?  And that job is probably with big “M” marketing. Don’t get me wrong, I love these guys but another layer for customer voices to filter through is just too much!

Sooner is always better.

Continue reading “Why Customers Still Need Voices”

Transparency as a Customer Builds a Relationship

We’re in the market for a customer feedback solution. There’s tons of them out there. After putting together a list and culling down to the “A/B” candidates, the real work begins…

  • Get the stakeholders together to pull out the specs
  • Scour the A/B list’s web sites to see if the specs agree
  • Create the features/product spreadsheet and select the “A” candidates
  • Interview them all, see their demos (hopefully some are online and less than one hour)
  • SELECT two to show stakeholders, winner takes all!

Pretty typical, yet after this marathon are you getting at the core of their offerings? Probably not. At best you get a sling shot approach or the canned demo from hell. That’s just a waste of everyone’s time.

To remedy this, I suggest after selecting “A” candidates, to partner with them before they plan their demos. What, open the kimono? Big #Yes!  By engaging and being collaborative each side knows what the other is looking for – don’t worry, you can spot a con in a second. What falls out is solid information and a start to a strong relationship. Now that’s building business value, building a win.

BTW: for those who still enjoy a visit from a sales rep, my idea works here too. Communicate “the whats” and its way easier to determine which solution will best fit your organization.

I bet your “partner” answers your support calls pretty quickly too.