Outside In Perspective (Series 5/5)

The 3 B’s of Going Global: Beliefs, Behaviors, Benefits

Beliefs and behaviors are the hard part. Behavior can get to beliefs, which is cultural. – Brad White, Partner, Prophet, formerly (r)evolution

This is the last of the series “Something Innovative happened at KO HQ this Thursday”

Operating Globally? First, understand the point of view (aka needs) of consumers and then the shareholders’ point of view. The two are linked, products cannot have market success without both needs met. Continue reading “Outside In Perspective (Series 5/5)”

An Hypothesis is Really a Prototype [Series 4/5]

Agile as the Innovator

Thought bytes

Don’t think research is a phase, it is really ongoing. Prototyping is the way you learn. You learn so much by watching how people learn. It’s OK if the prototype is really rough.

Rapid prototyping your guesses* is an iterative process. You learn just enough to feed into building a better prototype. Then you go out and learn more, build again.

Launching is validating how much more solving is needed. If not solving the problem, re-calibrate.

Service design seems similar to product design – but it is harder to prototype an “experience.”

Product design creates an experience. ID the real issues.

Key is have a clear objective of what you are trying to find out.

Think about the smallest thing you need to do to get the most learning – throughout the entire life-cycle.

Storyboards! Stories describe a type of interaction.

Always design for people.


* My note:  a simple word for hypothesis?


Next up:   Outside in Perspective


From Iron to Cloud – Customer Driven Innovation [Series 2/5]

Customer Driven Innovation: A Global Perspective

Changing iron by using the cloud

Growers (Matt rarely called his customers “farmers”) are a uniquely tenacious and optimistic group. They have to be risk takers too, so many out-of-their-control environmental factors impact outcomes.  You might never guess that this group is well set to innovate/change how they farm.

The head of  Product Management explained that today’s growers, in order to feed the many billion of us, must find ways to limit their risk and increase their yield. They’ve already teased out most of their farming costs from fuel (which impacts feed, fertilizer and other necessary items on the farm). More was needed to be done – there are hungry people to feed.

Continue reading “From Iron to Cloud – Customer Driven Innovation [Series 2/5]”

Going Global – PDMA Georgia [Series 1/5]

Something innovative happened again at KO HQ this Thursday

The PDMA| Georgia chapter held it’s 9th annual Summit – topics were global in scope but personal in focus. Much shared learning and best practices offered. A very good reason to step away from desks/deliverables and come together with like-minded product professionals.

Innovators may already be intuitively using Agile

Top-line takeaways from the Round Table

  • Get a handle on things that bite in your planning stage, not during execution (import laws, regulations)
  • RESONATE! – don’t just BE in the chosen markets (do provide consistency, quality, awesome user experience)
  • Create RELEVANCY- use everything around your product to do this
  • LISTEN, partner with a local  –  help your prospects ARTICULATE their unique drivers Continue reading “Going Global – PDMA Georgia [Series 1/5]”

Essence of the Main Thing

The main thing

is keeping the main thing

the main thing

A product launch begins when *everyone* involved can say what truly makes your product outstanding and awesome.

No, that’s not a typo.

I didn’t mean “product launch ends” – because if you begin developing product without clarity on this, no telling when you’ll launch.  Or what will launch.  Or who you should be launching to…


It’s Not Small Change (Series 4 of 4)

Part 4 of Agile Product Marketing Series:

  1. Product Marketing Becomes Agile
  2. What’s a Product Marketer Doing with a Roadmap?
  3. The Launch Queen Speaks
  4. It’s Not Small Change

This is the last of a series written to help Agile and B2B Marketing teams understand each other’s conversations and methods.  Previously, we discussed how Agile practices can integrate within traditional product launch management and commercialization.


It’s the people- the human element– that we’re talking about.   Continue reading “It’s Not Small Change (Series 4 of 4)”