In the previous blog, the product teams hypothesizedtheir customers and prospects need to collaborate – on demand, from anywhere – with their partners and other growers, in order to be more productive and to reduce risk. Continue reading “Innovation by Immersion [Series 3/5]”
Something innovativehappened again at KO HQ this Thursday
The PDMA| Georgia chapter held it’s 9th annual Summit– topics were global in scope but personal in focus. Much shared learning and best practices offered. A very good reason to step away from desks/deliverables and come together with like-minded product professionals.
To some, I’m a Suit. The only Development I ever did included using Lotus 1-2-3’s macro language to build applications and a business. I know only a few things about building successful applications for customers; how – I totally get customer development.
Get out of the building. It’s the only way to make sure you aren’t just hearing yourself/ talking to yourself.
Few technologies fail because they’re not good stuff. Instead, they fail because they don’t solve customers’ problems.
You are not your customer, so you don’t know what their problems are.
Get out of the building. It’s the only way to make sure you aren’t building cool stuff that only you can love.
These are awesome and interesting words joined together. It doesn’t mean go out and speak with as many customers as possible. That’s nuts, instead go Lean. Speak with as many customers as possible who help your teams build MVP. If you cannot find any customers…well maybe this isn’t a problem to solve. Just saying!
Each strategic project is a set of related user stories – Liz Rice, MindTheProduct
The lively discussion continues around exactly how strategic is Agile if you constantly run short Sprints. Doesn’t it take longer to be strategic?
Actually no…The two concepts (Agile & Strategic) are not mutually exclusive! I read a very interesting article this weekend by Liz Rice who outlines exactly HOW to do this. She’s keen on being realistic and keeping on track.
Liz advocates using a roadmap and planning to prioritize User Stories needed to build the MVP, keeping in mind that it is best to not bog down in details. Plan for the predictable things and get buy-in from your development teams. We all know priorties can and will change, that’s what Agile does so well. Don’t sweat the small stuff but remember if you don’t consciously integrate critical MVP “must have” features into the Quarterly Plan you’ll be forever dealing only with short-term and “urgent” requests.
And that’s no way to develop world class software.
Agile management overall is based on the simple fact that projects, marketing, business, life, etc., are dynamic, not static. You make plans, but things change. The best teams and organizations are able to respond quickly to such change and capitalize on it. – Scott Brinker, Co-founder & CTO ion interactive, inc.
It’s early afternoon and blasting hot in ATL – even “hotter” in the big conf room. I’ve joined a combined-teams Sprint Review complete with “where-we-are” demos. The audience is stakeholders and product: QA, development, prod mgt, sales support, marketing and the Exec. Major apologies if I missed anyone.
Not unlike Agile Development and Product teams, marketing professionals use Agile methods to increase speed and gain the flexibility required in today’s fast-fast global economy.
…two of the key features of Agile Marketing borrowed from Agile Development: fast iteration and objective testing. – Jason Cohen of SmartBear Software
SprintZero, the first gathering of Agile Marketing Professionals is planned for 11 Jun 2012 in San Francisco. I have been following their blog posts and it sounds positively great. I’ll be sure to share the Agile Marketing Manifesto with you once it’s done.
Here’s to marketing the Agile way! So looking forward to the ride.
The need for marketing speed is obvious and not just because customers are global and they buy 24/7/365. Factor in market segment fragmentation – how many ways there are to reach customers (channels, multiple devices) and don’t forget the usual product tweaks/frequent updates, along with new world-market dynamics. Speed? no kidding.
How’s a marketing professional supposed to meet the customer/prospects’ expectations of first-rate, quality, relevant and dynamic product messaging in this will-o-wisp environment?
Try a little Agile with your marketing.
Forget “big batch” Market Plans for the year and instead chunk the campaign or market planning into small marketing projects. OK, you reallycan’t do this YET! So >>> start by limiting the number of pages in the plan. Fill in the details the further along you go. Now you get the picture!
Define the success measurements – decide upfront how you’ll know if the campaign, new web page or video you posted is meeting/exceeding expectations. Use tools like Google AdWords or ROI calculators to do this and do this often. Be flexible, adjust or fix as necessary, maybe even “can” the project. The sooner you know the results, the better you can allocate your scare resources (people, time, money) to the best performing projects. Congratulations, you now have results based marketing.
I’ve been thinking how product development, product marketing and sales teams should be joined at the hip.
Seems only natural since we build stuff (tools, live product demos, APPS, websites, etc) to support sales’ efforts converting leads to customers. One thing I have noticed is that not everyone in this triad is on the same page regarding “done” or what is to “be done” when it comes to creating sales tools. That’s a problem. Continue reading “User Stories Help Build Sales’ Stuff”
This is the last of a series written to help Agile and B2B Marketing teams understand each other’s conversations and methods. Previously, we discussed how Agile practices can integrate within traditional product launch management and commercialization.
This post is the first in a series designed to help Agile and B2B Marketing teams understand each other’s conversations and methods.
Attention Scrum Master or Product Owner!
Are you working with a Marketing Team and hoping they don’t think Agile practices mean another form for Yoga? Actually, we marketers know about Agile and are cautiously curious and optimistic.
You can be absolutelysure that marketers working with Agile development teams wonder how they’ll be able to Sprint faster, while shaping, communicating and testing the product’s market message, value prop – in time for successful commercialization.
Provide a Bridge
Invite your PMM to join in the Stand-up. Share your Backlogs. Collaborate. Marketers must be plugged into product information as real-time as possible in order to understand the product as it is now defined. With your help, we’ll do a much better job working our magic. Continue reading “Product Marketing Becomes Agile (Series 1 of 4)”
I think it’s about covered – using any Agile method provides the foundation for collaboration between product visionaries (sometimes suits), development teams and stakeholders to build products that customers want and buy.
I came across a favorite blogger’s post previously. Tony Schwartz’s “The Magic of Doing One Thing at a Time” offers so many good points, I suggest the read. BTW: He sounds pretty “Agile” to me.
I admit it. I was a dyed in the wool multitasking manager. “Was” until I figured out that rather than make me more productive, it did the opposite. I was not paying close attention to my team, nor could I incorporate all those distractions and keep forward momentum. Being mindful is now my manner.
Tony writes we need more focus and be more engaged to be productive. Let’s deal with meetings. He suggests scheduling shorter meetings, to start them on time with a defined end and nodistractions of the digital kind.
Sounds pretty Agile to me:
Do the most important thing, first thing every day – Daily Scrum?
Carve out enough time in the day to “reflect” on the discussions. A Sprint Review?
Big lesson, still learning (note to me). Tony stresses planningregular and scheduled times to think long term. Prioritization, assigning Business Value – Agile teams do these naturally, it’s what we do.
Got me thinking about innovation….best practices suggest unplugging is the best way to be more creative. It has something to do with how our brains are hardwired. I know we work in busy places and competition is tough, but “not right now” can be the appropriate answer.
Disconnect and Renew
Take a vacation day, eat lunch away from your desk, join with colleagues at the favorite watering hole…take time to do something different, or nothing at all. It’s important. Even my computer and phone tell me it’s time to turn them off. Interesting…our devices are reminding US to be in the present.