Going Global – PDMA Georgia [Series 1/5]

Something innovative happened again at KO HQ this Thursday

The PDMA| Georgia chapter held it’s 9th annual Summit – topics were global in scope but personal in focus. Much shared learning and best practices offered. A very good reason to step away from desks/deliverables and come together with like-minded product professionals.

Innovators may already be intuitively using Agile

Top-line takeaways from the Round Table

  • Get a handle on things that bite in your planning stage, not during execution (import laws, regulations)
  • RESONATE! – don’t just BE in the chosen markets (do provide consistency, quality, awesome user experience)
  • Create RELEVANCY- use everything around your product to do this
  • LISTEN, partner with a local  –  help your prospects ARTICULATE their unique drivers Continue reading “Going Global – PDMA Georgia [Series 1/5]”

SprintZero Update -Agile Marketing Movement

“Agile Marketing is a Movement”

An intrepid group of marketing professionals organized SprintZero earlier this month to pave a path to Marketing the Agile way. SprintZero participants met to discuss Agile Marketing values and principles. The outcome will be the Agile Marketing Manifesto.

On the highway, speed kills, but in business, it is slowness that kills. – Jim Ewel, AgileMarketing.net

Agile Marketing Moves Forward

Social marketing hasn’t dispatched old marketing practices but put the first fork in it.  Global marketing professionals need to be nimble, confirm business value & bottom-line impact, be spot-on aligned with company strategy and not forget to listen to markets – done with rapidly moving targets and more and more channels. What the C-Suite wants to know about Agile Marketing:

  • Increased flexibility and speed
  • Strategic alignment
  • Customer engagement

It was a great start. #Sprint1 is planned for later this year.  The site to provide feedback on the work-in-progress Agile Marketing Manifesto will go live soon. I’ll keep you posted. We’ll need your advice.

Keep on, keeping on!

Agile Marketing is On Fire!

It’s only the beginning of summer and Agile Marketing is getting hotter!  It made sense to me “marketer” to use Agile techniques and it’s making sense to a good many others in the industry.

Not unlike Agile Development and Product teams, marketing professionals use Agile methods to increase speed and gain the flexibility required in today’s fast-fast global economy.

…two of the key features of Agile Marketing borrowed from Agile Development: fast iteration and objective testing. – Jason Cohen of SmartBear Software

SprintZero, the first gathering of Agile Marketing Professionals is planned for 11 Jun 2012 in San Francisco. I have been following their blog posts and it sounds positively great. I’ll be sure to share the Agile Marketing Manifesto with you once it’s done.

Here’s to marketing the Agile way! So looking forward to the ride.