“Survey” – Not “Test,” Not “Assessment”

It’s a SURVEY dude.

One of the most important things that we share with our customers and those that we coach is to change their thinking (and their word choice) from “test” and “assessment” and instead use “survey” when they use our tool and instrument.

This might seem like a small thing to you but it actually makes a significant psychological difference for our users for many reasons, the largest being that the general feeling and assumption when using a word like “test” is that you can or may fail it.

The challenge was birthed out of our culture and educational system as well as the way we often approach these types of instruments. Unfortunately, there still exists a sentiment that you can actually “win” or “fail” a psychometric evaluation or assessment (and hence the word “test”) when that is completely untrue – or at least with our device.

There is no better or worse score that anyone can achieve in the results – it’s rather a statement of who you are and a statement of “what is” – 5′s are not better than 1′s and 1′s are not better than 5′s. More “flat” results are not better than big downs and ups and a rollercoaster-like score are not better than more “stable” scores (as some people may call it).

Example Team Results

Example Team Results

As a result, we kindly and politely educate our customers that this isn’t really a test at all but rather a simple survey of your responses and most natural answers to very simple questions. This enables the person to feel more free with their answers and more comfortable with their results, which is a significant win for us!

Coaching individuals and teams through our process is critical for seeing the results rightly, or with more nuance and care – it doesn’t take a rocket scientist to discover your results and then begin to practically apply them instantly but there is a significant difference between being walked through them with a trained and professional eye.

For those that love coaching metaphors a very apt one is this: It’s like a sports team playing without a coach – sure, it’s possible and they may even do well without one, for a time – but the best teams have incredible coaches, giving encouragement, insight, direction, and guidance as well as making sure everything is in fulfilling their core objectives as one, instead of a fragmented whole.

We see our jobs as careful messengers of the results helping teams and organizations understand the results of the assessment, not as a graded exercise but as an opportunity to turn potential into incredible power.

No, this is not a test because you can’t fail it!

2 Responses to ““Survey” – Not “Test,” Not “Assessment””

  1. Allison
    February 21, 2014 at 8:51 am #

    I like the term you chose, “survey.” I’ve participated in many agile assessments, and they can very quickly feel like an audit to the team if the process is not explained well upfront. Words matter!

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