SprintZero Update -Agile Marketing Movement

“Agile Marketing is a Movement”

An intrepid group of marketing professionals organized SprintZero earlier this month to pave a path to Marketing the Agile way. SprintZero participants met to discuss Agile Marketing values and principles. The outcome will be the Agile Marketing Manifesto.

On the highway, speed kills, but in business, it is slowness that kills. – Jim Ewel, AgileMarketing.net

Agile Marketing Moves Forward

Social marketing hasn’t dispatched old marketing practices but put the first fork in it.  Global marketing professionals need to be nimble, confirm business value & bottom-line impact, be spot-on aligned with company strategy and not forget to listen to markets – done with rapidly moving targets and more and more channels. What the C-Suite wants to know about Agile Marketing:

  • Increased flexibility and speed
  • Strategic alignment
  • Customer engagement

It was a great start. #Sprint1 is planned for later this year.  The site to provide feedback on the work-in-progress Agile Marketing Manifesto will go live soon. I’ll keep you posted. We’ll need your advice.

Keep on, keeping on!

Author: peter

Peter Saddington is an Organizational Scientist and Certified Scrum Trainer. You can find him at AgileforAll.com

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