If a Customer Asks “Can You Hear Me?” Will Anyone Hear?

When we stopped doing customer development, we stopped learning. @LeanCircle

To some, I’m a Suit. The only Development I ever did included using Lotus 1-2-3’s macro language to build applications and a business. I know only a few things about building successful applications for customers; how – I totally get customer development.

These things are clear to me:

  • You don’t build stuff (applications, databases, software, apps, websites) for yourself. You build these things for your customer.
  • Get out of the building. It’s the only way to make sure you aren’t just hearing yourself/ talking to yourself.
  • Few technologies fail because they’re not good stuff. Instead, they fail because they don’t solve customers’ problems.
  • You are not your customer, so you don’t know what their problems are.
  • Get out of the building. It’s the only way to make sure you aren’t building cool stuff that only you can love.

Customer Development

These are awesome and interesting words joined together. It doesn’t mean go out and speak with as many customers as possible. That’s nuts, instead go Lean. Speak with as many customers as possible who help your teams build MVP.  If you cannot find any customers…well maybe this isn’t a problem to solve. Just saying!
FacebookTwitterLinkedInShare

Tags: , , , , , , ,

Trackbacks/Pingbacks

  1. New PM Articles for the Week of September 10 – 16 | The Practicing IT Project Manager - September 17, 2012

    […] Karol McCloskey talks about customer development.  No, not developing new customers – developing better products by talking to customers. […]

Leave a Reply