How Great Leaders Inspire Action – Simon Sinek

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

“The goal is not just to hire people who need a job; it’s to hire people who believe what you believe. I always say that, you know, if you hire people just because they can do a job, they’ll work for your money, but if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

“People don’t buy what you do; they buy why you do it. And if you talk about what you believe, you will attract those who believe what you believe.”

“People don’t buy what you do; they buy why you do it and what you do simply proves what you believe. In fact, people will do the things that prove what they believe. The reason that person bought the iPhone in the first six hours, stood in line for six hours, was because of what they believed about the world, and how they wanted everybody to see them: They were first. People don’t buy what you do; they buy why you do it.”

“Because there are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they’re individuals or organizations, we follow those who lead, not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves. And it’s those who start with “why” that have the ability to inspire those around them or find others who inspire them.”

6 Responses to “How Great Leaders Inspire Action – Simon Sinek”

  1. Mark Pilipczuk
    January 13, 2012 at 8:05 am #

    A truly inspiring video and presentation by Sinek. I watch this frequently and just watched it again when you caused this to show up in my RSS feed. Thanks!

    • peter
      January 13, 2012 at 8:43 am #

      Always a great reminder!

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