Agile as the Innovator
Don’t think research is a phase, it is really ongoing. Prototyping is the way you learn. You learn so much by watching how people learn. It’s OK if the prototype is really rough.
Rapid prototyping your guesses* is an iterative process. You learn just enough to feed into building a better prototype. Then you go out and learn more, build again.
Launching is validating how much more solving is needed. If not solving the problem, re-calibrate.
Service design seems similar to product design – but it is harder to prototype an “experience.”
Product design creates an experience. ID the real issues.
Key is have a clear objective of what you are trying to find out.
Think about the smallest thing you need to do to get the most learning – throughout the entire life-cycle.
Storyboards! Stories describe a type of interaction.
Always design for people.
* My note: a simple word for hypothesis?
Next up: Outside in Perspective