Not unlike Agile Development and Product teams, marketing professionals use Agile methods to increase speed and gain the flexibility required in today’s fast-fast global economy.
…two of the key features of Agile Marketing borrowed from Agile Development: fast iteration and objective testing. - Jason Cohen of SmartBear Software
SprintZero, the first gathering of Agile Marketing Professionals is planned for 11 Jun 2012 in San Francisco. I have been following their blog posts and it sounds positively great. I’ll be sure to share the Agile Marketing Manifesto with you once it’s done.
Here’s to marketing the Agile way! So looking forward to the ride.