2013 Retrospective – Travel Less Next Year

Each color is a different location.
The EPIC travel schedule. Each color is a different location.

This year has been a busy one for sure… and yes, I do manage my schedule using a customized excel sheet. Being able to see the whole, a lean-idea, enables me to see how it all fits together. This year has not only been a busy one, but it’s been great one as well.

Looking back it is quite clear some of the learnings: Travel less. Spend more time at home with the family. 

With my 2014 schedule being booked and some date commitments moving even into QTR4 2014 already, it’s hard, but checking my Delta.com stats, and seeing that I’ve put in 148,854 in-the-seat miles this year… it’s a no brainer.

I hope all of y’all have had a great 2013. Here’s to an even better 2014!



Using Content Marketing to Attract More Customers -Part 2


Producing enough content is a major challenge for 45% of B2C marketers.

In part 1 we cover what content marketing can do for your business and why it works to attract and build trust with customers. Next we’ll cover how to write about topics that customers care about and how to get started with writing your business blog.

There are two main problems in in using content marketing to attract customers:

  • Only 39% of B2C marketers have a documented content strategy.
  • Producing enough content is a major challenge for 45% of B2C marketers.

These two problems are closely related so we’re going to look at a light and fast solution to both problems. (This data based on B2C Content Marketing 2014 Report from Content Marketing Institute and Marketing Profs.)

Gathering Customer Question Topics for Your Business Blog

We can start to solve the content strategy problem by making a content calendar that addresses topics and keywords that are important to our customers. This is the start of helping customers learn enough that they feel comfortable engaging with your brand and eventually buying from your brand.

Our goal with content marketing is building customer trust and educating our customers about their problem. Customers will have different questions at different stages of the buying cycle. When customers can’t answer their questions they can’t move forward. To help our prospective customers move through the stages of buying, we need to educate them.

Continue reading “Using Content Marketing to Attract More Customers -Part 2”

Keeping the Startup Mentality and Energy Alive

Startup-quote Agile Scout

One of the most satisfying opportunities that I have is the ability to work with startups and their limited resources. But what they might lack in finances, manpower, human capital, and even, at times, a plan they completely make up with energy, passion, and a belief that they can really make a difference and change the world.

They’re hungry and it’s entirely infectious – it’s the reason that I love to work with them constantly as well as working in my own environment of startups. The challenge is that most organizations quickly move out of their startup mentality and into their more “mature” phase and periods of growth. The large enterprises struggle with this even more and it’s a constant internal discussion that always revolves around this question:

Why aren’t we (can’t we) have that startup mentality that keeps us motivated and passionate?

The issue isn’t with the core philosophy of the business – it’s not even about the products, the services, or the core offerings and oftentimes it’s not even about the leadership. Sure, it can be all of those things and at times a combination of them are contributing to the sluggish mobility of the organization but the answer lies in the context of the team(s). Continue reading “Keeping the Startup Mentality and Energy Alive”

Certified ScrumMaster Course in the Netherlands, Den Haag + Go to Agile Testing Days!

1 Week before Early Bird Price Ends! – LoL

Get the most from your trip to The Hague (Den Haag) and sign up for this exclusive opportunity to learn from an experienced Scrum Trainer and Consultant – Peter Saddington!

» Learn more about Peter Saddington

Become a Certified Scrum Master (CSM) in this hands-on training, full of scenarios, simulations and practical exercises.

Seating is limited, so sign up today!

Find more about Agile Testing Days Netherlands here! 


You are a Software Gardener

Agile Developer?
Agile Developer?

You are a Software Gardener.

Do you try to plan your gardens in such detail that you know where each leaf will be positioned before you plant a single seed? Do people expect estimates (or are they promises in your organisation?) on exactly how many flowers will have bloomed in one years time? Do you have a bonus tied to that? Things that would be perfectly reasonable to plan for a skyscraper seem a little ridiculous when you are talking about a garden.

You probably have a good idea of what your garden should look like a week into the future. You might even have a rough idea of the shape you expect it to be in a year from now. But you have no idea of where each branch, leaf, stem and flower will be a year from now, and if you say you do then you’re really only guessing.

If you were building a bridge or a skyscraper and you told me, before you began, that you knew exactly how it would look when it was finished – I would believe you. If you told me that you knew to some insane degree of accuracy how long it would take to get to ‘finished’ – I would believe you again. That’s how Engineers roll. Tell me the same thing about your garden and I’m gonna call bullshit. Tell me you are going to make it grow faster by hiring more gardeners and I’m gonna laugh at you.

Excerpt from Chris Aitchison.

The full read is in the link. I know this is an old post, but it’s worth reviewing.

[HT: Chris Aitchison]

Or... Agile Developer...
Or… Agile Developer…

Action & Influence of Atlanta, GA voted Best Training Company!

Train with the best Atlanta has to offer!
Train with the best Atlanta has to offer!

Super excited to announce that Action & Influence was voted Best Training Company in Atlanta, GA for 2013!

Not exactly sure how this happened, but we’re honored anyway 🙂

I definitely believe we work with the best trainers and coaches in the world. The reason behind our success is our conglomerate effort to help the world at work. To help companies reach the performance levels they desire, and to improve the lives of corporate citizens!

Here’s to a great 2014!

GE uses #LeanStartup – Makes Fridge

Eyes rolled and groans were muttered last night at the closing session of the first day of Eric Ries’ Lean Startup Conference. For the Monday finale, Ries brought four employees and executives from General Electric — yes, the giant bureaucratic corporation that makes your dishwashers and air conditioners — to talk about the company’s innovative endeavors.

Needless to say, entrepreneurs in the audience were skeptical. After all, many had joined the startup community to escape the death grip of corporate bureaucracy. What could General Electric, a 276.85b market cap company with approximately 305,000 employees in 106 countries globally, possibly teach the audience about startups?

The answer was “not much.” At least at the moment.

The Lean Startup Fridge

General Electric says it has 100 products in the pipeline that have been created and tested using Eric Ries‘ popular Lean Startup method. But only one is ready to go into production right now, hitting 10 stores next week…

Stop the presses because, shocker: it’s a fridge. An all-metal fridge with no plastic on the inside, which apparently is super innovative and a bonkers experiment for the fridge industry.


Read the full story here.

Bullsh*t Bingo – Scaled Agile Framework (SAFe)

I won!

Before each daily scrum, visit Scaled Agile Framework (SAFe) Bingo and print one copy of this game card for each player,refreshing the page before each print, or have the players print their own bingo cards. These instructions will not be printed. You can also select an embeddable card only version of the game or a multiple card version of the game when playing on line, or with a smart phone.

Check off each block when you hear these words during the daily scrum. When you get five blocks horizontally, vertically, or diagonally, stand up and shout “Woo Woo!!“. Or play as a drinking game and for every block you mark off, take a sip, and finish your drink each time you get five blocks in a row.

This seriously gave me the LOLs!!!!!!!!!!

Find more Bullshit bingo cards here.

Action & Influence, Inc. Receives 2013 Best of Atlanta Award

Atlanta Award Program Honors the Achievement

ATLANTA December 3, 2013 — Action & Influence, Inc. has been selected for the 2013 Best of Atlanta Award in the Computer Training School category by the Atlanta Award Program.

Each year, the Atlanta Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Atlanta area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Atlanta Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Atlanta Award Program and data provided by third parties.

About Atlanta Award Program

The Atlanta Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Atlanta area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Atlanta Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Atlanta Award Program
FIND CLASSES IN ATLANTA: Certified ScrumMaster and Certified Scrum Product Owner Courses

Atlanta Award Program
Email: PublicRelations@awardredemption.org

Donate to Wikipedia – Keep Information Free!

[Donate Here]

Dear Peter,

You are so fantastic. THANK YOU for supporting the Wikimedia Foundation, the non-profit that runs Wikipedia and its sister projects.

Your donation covers not only your own costs of using Wikipedia, but also the costs of other Wikipedia readers.

Like the retired farmer in upstate New York who’s using Wikipedia to study the science of sludge, and the student in Kuala Lumpur who’s researching organic chemistry. The British mechanic who, after he broke his back in an accident, used Wikipedia to retrain himself as a web developer. The civil servant in Finland who set up an offline version of Wikipedia for a small school in Ghana. And the father in Mexico City who takes his little daughters to the museum on weekends, and uses Wikipedia to help them understand everything they’re seeing there.

Wikipedia’s job is to bring the sum total of all human knowledge to everyone around the world in their own language. That’s a pretty audacious mission, but with 30 million articles and 287 languages, I’d say that thanks to you and people like you, we are getting there.

On behalf of the Wikimedia Foundation, and the half-a-billion other Wikipedia readers around the world: thank you. The fact that you are helping to pay the costs of running Wikipedia means it can stay ad-free and independent of bias, focused solely on helping its readers. Exactly as it should be.

You may have noticed that for the first time this year we’ve tweaked our fundraising so that most people will only see the banners a handful of times, instead of for weeks. That’s deliberate: we don’t want people to get irritated by too many appeals. But it does mean that fewer people will figure out we’re a non-profit, and that we want their help. So if you’re willing, I’d appreciate if you’d help spread the word by forwarding this e-mail to a few of your friends.

And I’d love if you’d try joining us in helping to write Wikipedia. Wikipedia’s written entirely by volunteers — tens of thousands of ordinary people around the world, exactly like us. If you see a typo or a small mistake on Wikipedia, please fix it. If you know anything worth adding, please add it. Some people find it remarkably satisfying, and maybe you will too.

Thank you again. I very much appreciate your trust in us, and I promise you: we will use your money carefully and well.


Sue Gardner
Executive Director,
Wikimedia Foundation

Why Knowing Yourself Matters to You, and Your (Future) Employer

Valuable Career Coaching, Mentoring, and Knowing Thyself

One of the things that I’m immensely passionate about is career coaching – I’ve been doing this for years and have been using tools like Team Science™ to help others navigate the murky waters of one’s personality and the “right” job fit. It’s an incredibly satisfying role that I play and the results can be incredible.

What’s discouraging and unfortunate is that most people never take the time to invest in their own “knowing” of themselves – they spend more time working on their skill sets or with their tools so as to boost their own marketability in the demanding and competitive landscape of the job market. There’s nothing wrong with becoming the best at Photoshop, Microsoft Excel, or MySQL database management unless those things really aren’t what you’re better and more naturally equipped to do. Continue reading “Why Knowing Yourself Matters to You, and Your (Future) Employer”